Go Compare is a
site that crawls offers and compares the best deals based on the data
you input. But, really, it is just a very technical affiliate website
that generates a fee for referring new clients.
I previously mentioned, these websites are highly technical. In all
likelihood they outside the capabilities of the average IM. However,
other websites are going about things the more traditional way.
Although we do not have access to the figures, it is safe to say sites like Nerd Wallet are making thousands of dollars each month.
What are People Searching For?
As you can see from the graph, there is a lot of search volume in the insurance market.
health insurance often being in the news and auto insurance being
mandatory in 49 states, it is no surprise that they have higher search
Although it may not look significant due to the scale of
the graph, there is still sizeable search volume for property and
The question is though, what specific keywords are people searching for? And what does the search data tell us about the market?
Let’s have a look.
Volume Per Category
speak for themselves. Insurance is an extraordinarily large market.
There is definitely the ability to drill down into each of these sectors
further and still have more than enough traffic to generate significant
Top Branded Keywords
state farm insurance
It can be
useful to find out what the top branded keywords are for any sector. It
gives you an opportunity to identify companies that you would like to
The first step to take would be to find out if these
companies have affiliate programs. This is a ready-made audience with a
lot of demand.
health insurance nc
what is comprehensive insurance
auto insurance near me
what is renters insurance
life insurance no medical exam
is pet insurance worth it
state farm insurance phone number
compare car insurance rates
This is a list
of keywords that could be of interest to someone looking to start a
website in the insurance affiliate marketing niche.
keyword, “health insurance nc”, gives an indication of a niche that
could be targeted. Location based health insurance is worth considering.
As you can see, the competition is not very high and there is good
search volume. Along the same lines, “auto insurance near me” is also local affiliate marketing.
keywords “iphone insurance” and “earthquake insurance” are examples of
the diversity of subjects in the insurance industry. It seems like if
you can think of it, there is insurance for it. This provides two
The first of these would be to choose a very specific insurance niche or a group of closely related types of insurance.
second option is, to promote insurance as an additional product within
your niche. For example, here at Authority Hacker, it might make sense
to promote “best gadget insurance for digital nomads” or “best business
insurance for small businesses”.
What this does is create an additional revenue stream rather than have insurance as your core offering.
like “what is renters insurance” or “state farm insurance phone number”
provide opportunities to create great content. For example, you could
create a resource page targeting “state farm insurance phone number”.
The page could list all of the customer service contact details of the
top insurance firms. This could generate a lot of traffic to your site.
What Kinds of Offers are Available?
The vast majority of affiliate programs in the insurance space are lead generation affiliate programs.
This simply means that you get paid when someone you refer requests a quote.
The advantage of this is that you get paid every time someone requests a quote. They do not need to buy anything.
The disadvantage of this is that you will receive a flat fee instead of a % of the sale.
You can see an example of a program for eHealth Insurance in the image below.
program, you will get paid if someone completes the application. This
person will not necessarily buy insurance. But, they have requested a
As you can see, the “commission” is quite small.
Especially when you consider a small business, for example, may end up
paying tens of thousands of dollars worth of premiums each month.
In order to make meaningful sums of money from this program, you will need to have a lot of traffic.
What are the Best Insurance Affiliate Marketing Offers Out There?
How to Display the Offers
is possible to display complex information that is tailored to the
customer in your posts. Many of the larger websites do this.
do this by asking users to enter their zip code so that they can
identify the insurance organizations that serve their area.
You do not have to do this. It is possible to make money by keeping things simple.
The insurance niche fits the best x for y content format well.
articles, such as “best car insurance for young adults”, are
commonplace. In these articles, you will often find the offer displayed
in the same manner.
examples, you can see a blurb and a simple button to “Get a quote”. This
is the basic way to display the offers. Although it is not very
glamourous, it obviously works. That is why it has been used so widely
across a number of websites.
It is possible to get more creative when displaying offers. In the insurance niche, tables work well.
There are so
many options when it comes to insurance. Having a long list with every
insurance company in that area can become overwhelming.
It helps to summarize the information in a simple format.
can also be difficult for the customer to get their heads around. It’s a
complicated subject. This is where the star ratings work well. The star
rating takes something multifaceted and reduces it to a single number
that the reader can understand.
More Complex Offers
sure you know, health insurance is extremely complex. The coverage you
can receive depends on where you live. That is why you will often see
sites dealing in health insurance asking users to input their zip code.
obviously more complex than a simple affiliate link. A system like this
requires development. Unless you have significant resources at hand, it
is not possible to replicate this immediately.
What you may want
to do in the health insurance niche, is target a single state. Once this
state is generating revenue, you can begin to expand to cover more
states. This would give you a great starting point with a solid growth
Otherwise, you can just add simple links to companies
that cover large areas of the country. This strategy also applies to the
other types of insurance.
Who is Doing Insurance Affiliate Marketing Well?
I have already mentioned sites making millions of dollars in the insurance industry.
But, not all sites have to be like Go Compare or The Zebra.
In fact, there are a number of sites out there making lots of money in the insurance industry without making millions.
What it sells: Auto, life, home and health insurance.
Here is an example of one of their landing pages promoting car insurance for teens.
One of the biggest opportunities in insurance is that there are different ways to segment the market.
can be by industry, age group, sex, product use, location or a
combination of all of these. It is possible to go as narrow or as broad
with this niche as you like.
However, a caveat to that would be, make sure that you do not box yourself into a niche that you will quickly exhaust.
When choosing a niche, it is important that you leave yourself enough room to grow the site.
What are some of the Pros of Insurance Affiliate Marketing?
Massive Customer Base: I
have already given all the facts and figures. There are lots of people
that needs insurance that covers lots of different needs or situations.
Reputable Companies: Lots
of the companies you will be affiliated with are highly respected,
household names. People like Geico, Allstate, Progressive and State
Lots of Sub-Niches: Insurance is such a broad market. You can target “best travel insurance
for students”, “best home insurance in Montana” or “best car insurance
for women over 50” to find areas with less competition.
Complex Industry: Lots of people need help choosing their insurance. If you can offer clear and simple advice, you can win a lot of fans.
Repeat Business: People
need to renew insurance regularly. They also buy lots of different types
of insurance. There are opportunities for repeat business if you can
Lots of Competition for SERPs: The insurance companies themselves will target similar keywords. On top
of that, companies like The Zebra have huge resources. It may be
difficult to beat all this competition.
Content can be boring to create: If the topic is boring it can make it more difficult to work through the hard times.
Requires Knowledge: The
insurance industry is complex. It will take time and effort to
understand it. You will also need to be able to explain it in simple
terms to your audience.
Lead Generation Model: Get paid a flat fee for each request for a quote rather than a percentage of the sale.
Is Insurance Marketing Worth Your Time?
There is potential in the insurance niche.
Be careful, though. This niche will require patience. It will probably be a case of slowly building out from a small niche.
advice would be to start small. Brand your site in a way that will
allow you to grow out from your small niche to a larger one as the site
becomes more successful. Whether that be in terms of location, age group
or whatever way you have to decide to segment the market.
is a lot of money to be made in the insurance niche. If you can find the
right niche within insurance, combine it with great content and a solid
link building strategy then there is the opportunity to build a very
successful site.Share on facebookShare on twitterShare on linkedinShare on pocketShare on emailShare on print Danny McLoughlin Hey, I’m Danny! I write full-time for Authority Hacker. I came from a
background of more traditional marketing before I started work for a
large affiliate marketing site a couple of years ago. Now I travel the
world, write, market and watch sports! My Author Page
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